In 2009, Amanda launched her first solo business venture, Under My Umbrella (UMU) Inc. Just a decade later, UMU has become one of the premier communications and event production companies in Hawai`i. Though UMU continues to garner distinguished clients and national acclaim, it remains dedicated to elevating the work of community-based organizations who seek to make the world a little bit better every day.
In 2013, Amanda founded Pili Group LLC, her most ambitious project to date, with life and business partner Chef Mark Noguchi. Pili Group is dedicated to creating a world of food with integrity. The diverse community of farmers, fishermen and other food artisans that Amanda is gathering together with her husband has earned Pili Group national attention for its role in preserving and uplifting native Hawaiian culture. Pili Group’s newest project, Chef Hui, is helping to connect the culinary world with their community and has been on the front lines of feeding people and connecting them with resources during the COVID pandemic.
Despite the national attention her work has garnered, Amanda maintains that her most important role is being a mother. In her free time, Amanda can be found in the garden, at the beach, or exploring with her daughters Elee and Aki and her husband Mark.